Last updated May 26, 2026

Holmag. Inc Mission Statement

For years, House of Lafrance Magazine (Holmag.INC) championed emerging talents through the pages of our print editions. But to truly serve a fast-moving, innovative community of designers, we had to evolve.

Holmag.INC has transitioned to an online-only ecosystem designed for the modern creative. We are an education-centered, news-worthy platform that bridges the gap between creative vision and business reality. Through monthly industry insights, breaking fashion developments, and practical, masterclass-style content, we arm emerging designers with the technical and strategic knowledge required to thrive in today’s market.

Our commitment to storytelling remains at our core. Through digital features and exclusive interviews, we elevate the stories of diverse, boundary-pushing artists who are rewriting the rules of fashion.

The Vision

Our heartfelt vision is to elevate creatives to become essential figures in their communities and further afield. We are committed to offering them abundant opportunities for exposure through charitable events, compelling presentations, educational workshops, and more. We believe in nurturing their talents and opening doors to new possibilities.

Meet the Founder

Holmag.INC was founded by Laura Lafrance, a fashion coach, mentor, and designer dedicated to guiding the next generation of creative talent. Having spent years helping emerging designers navigate everything from technical garment construction to the business realities of collection pricing, Lafrance built Holmag.INC to be more than just a publication. It is a digital extension of that mentorship, a living masterclass and, news hub designed to give visionary creators the platform, tools, and industry insight they need to build sustainable, impactful brands.

Transparency & Accountability

In assessing non-profit organisations, we define accountability and transparency as follows:

• Accountability is the obligation or willingness of a non-profit to explain its actions to its people.
• Being transparent implies a non-profit has to disclose and make crucial news about itself accessible.
  
  We believe that non-profit organisations that are accountable and open are more likely to behave with integrity and learn from their mistakes because funders want to know they can trust them. In general, non-profit organisations that adhere to quality standards in governance, donor relations, and related fields are less likely to engage in unethical or reckless behaviour. As a result, non-profit organisations should have less of a danger of misusing funds than businesses that don’t implement these procedures. Non-profit organisations funders and owners must always consider responsibility and openness.
  
  Holmag Inc. Will only keep 2% of all donations to cover overhead operations. A detailed breakdown will be provided to our funders/donors monthly and a summary will be posted on the site for all to see where the funds are being used. If you would like to become a donor, visit our support our cause page.

Because we are counting on your collective donations to support our mission statement to advocate, educate and promote our local emerging creatives, we strongly advise you take a moment to visit our donation page to read on how to donate to our cause.

Magazine Submission Guidelines/Terms and Conditions

Upon reviewing all submissions, Holmag.INC reserves the right to accept or deny any submissions. Submissions are reviewed based on their content, quality, and relevance, so when submitting work. Please follow the following guidelines:

• Submission will be declined if Holmag.INC is CC’d or BCC’d to an email sent to another publication.
• Once approved, submissions sent with poor resolution, corrupted files, or files that cannot be downloaded will be declined.
• Submission sent through social media, or via cell phone will be declined.
• Submission sent without credits & release forms (agreement to be published) will be declined. (those may be attached as a separate .pdf or .doc file, or emailed verbatim).
• Submission published with a different publication will be declined.
• Submission copyrighted/belonging to someone else will be declined.
• Submission of images already published on any social media platforms will be decline (with the exception of professional headshots only!).
• Once published, yourself and all your cohorts will be added to our mailing list. (from helpers all the way to executive team).

Upon releasing the magazine, it is imperative that no photos featured within the publication are posted on any social media platforms for a minimum of 7 days. You may share alternative images from the same photo session, but the published photos must not be circulated during this period.

Should you choose to submit identical works to multiple publications and they are accepted, you will bear full responsibility for any resultant issues, whether legal or otherwise, with the other involved parties. We expressly disclaim any responsibility in such matters.

By submitting your visual or literary works to us, you grant permission for their publication both online and in print, and for use in our marketing strategies to enhance online traffic. However, ownership of your work remains yours. For further clarification on this, please consult the U.S. Copyright Office Fair Use Index here.

Holmag.INC releases two major digital editions annually: Spring/Summer and Fall/Winter. While our primary focus is digital, with contributors receiving complimentary access to every issue, we offer a print-on-demand option for readers who prefer a physical copy. Physical editions are hosted and fulfilled by Blurb at cost, meaning HOL does not profit from print sales. Because fulfillment is entirely external, any payment or shipping inquiries must be directed to Blurb customer service.

Submission to the magazine is restricted to individuals who are 18 years of age or older unless a parent or legal guardian co-signs all necessary documentation. This requirement is strict and binding.

For our contributors, please take a moment to read and complete the necessary release form here before submitting your work.

Submission requirements for digital and print

• All images provided must be in hi-resolution, 300dpi RGB (JPEG for both digital and print).
• Submit .zip file of hi-resolution images named appropriately, no later than the date given to you in the confirmation email once you’re approved. Unique instances have permitted a 3 days grace period post submission due date but we strongly advise you meet the deadline.
• All Documents must be from the author submitting.
• All participants of your submission must be listed on your release form, and that form must be submitted to us once your work has been approved.
• All submissions are free! You do not pay to share your work in the magazine!
• Disclaimer: Not all submissions are guaranteed to be in the magazine. You can re-submit as many time as you like, just follow the guidelines.
• By submitting and/or advertising with Holmag.INC, You also agree to automatically be subscribed to our weekly newsletters.

Advertising With Hol.mag Inc

When you evaluate various magazines, it becomes apparent that the majority of the pages are dedicated to advertisements rather than substantive content. Industry standards indicate that on average, advertisements constitute 54% or more of a magazine’s composition, highlighting a significant reliance on advertising revenue over editorial content. In some instances, magazines are composed of up to 95% advertisements.

At Holmag.INC, our approach is fundamentally different. While advertising will be present, it will be curtailed to only 25% of our total pages and will be offered at no cost. Our primary commitment is to the readers and contributors of our magazine. We aim to deliver a publication that prioritizes high-quality content over the profusion of advertisements—a magazine that our readers truly enjoy and engage with, not merely flip through.

We rely on your support to grow and sustain the integrity of our magazine. We encourage you to consider advertising with us and to acquaint yourself with our privacy policies before proceeding.

Advertising page specifications

The printer of the third party we use to print our magazines takes approximately 1/8′ (.3175 cm) off the top, bottom, and outside edge (face) of an untrimmed page to produce the trimmed page size. Variations of up to 1/8′ can occur from printer to printer to aid in binding, so please keep critical content at least 1/4′ (.635 cm) away from final trim sizes.

Images can bleed off the page, but please be mindful that trim is not always exact. If you’re designing your own pages in InDesign or Photoshop, please be sure to keep critical content—images and text—at least 1/4′ (.635 cm) away from final trim sizes and at least one inch (2.5 cm) from your book’s edges for ImageWrap covers to match our third party’s printing criteria.

Page Size: Premium Magazine (matte paper + semi-gloss cover) 8.5 × 11 IN. (22 × 28 CM)

Ai Assisted Content

We understand that some writers may utilize artificial intelligence (AI) tools to assist with their process. While we accept submissions that may have been influenced by AI, the content itself must be your original creation and adhere to our submission guidelines. You are solely responsible for ensuring the originality and accuracy of all content submitted, including content generated with AI assistance. We reserve the right to reject submissions where the distinction between human-generated and AI-generated content is unclear or where the content appears derivative or unoriginal.