Recruited by Creative Art Director Ryan Daoust

I’m Giselle Serrano, a Fashion Photographer based in Fort Lauderdale. I grew up in South Florida, but I’m originally a Jersey girl with Cuban and Dominican background. Photography became a passion of mine early in my life. Art has always been a massive part of my family; growing up, I watched my father paint and illustrate. My grandmother photographed our families’ memories. My mother was into interior design. My sister is in the culinary arts.

I embraced being part of such a creatively talented family. I began learning photography skills by creating photoshoots with my best friends back in middle school. I later felt what was a lifelong hobby and started making a career out of it. I’m now a graduate of the Art Institute of Fort Lauderdale. I love bringing creativity and uniqueness to each photoshoot. My inspiration comes from diverse new styles and fashion trends, allowing my photos to tell a story.

The Journey to Professional Photography

I started taking my photography hobby seriously when I entered high school. I signed up for photography, TV production, and yearbook courses. I attended all school-related events and performances just to get in the extra practice. You would never catch me without a camera in my hand.

My first photoshoot was in middle school. I had a Nikon Coolpix digital camera. My friend and I would dress up, taking pictures around my house. Finding the perfect scene for a 12-year-old was something I felt was important, and it wasn’t too bad. I even remember editing them through PicMonkey. Since then, it was something that stuck with me. They loved having new photos to share. I loved coming up with that next shot.

Photography Philosophy

Growing up watching America’s Next Top Model, I remember wanting to do those creative shoots. Photography allows me to express my freedom and creativity. I love drawing more to fashion editorials, where a single photo can tell a whole story. When I look through magazines, I see some fashion advertisements or fashion editorials. I always think, “Wow, I wish I took those photos.” It strives in my profession to be that person.

When shooting fashion, my “perfect shot” is a mix of both planned and natural flow. I start by letting the model get comfortable, moving naturally, and feeling their “vibe.” This is my cue to concentrate and conceptualize the shot in my head. I’ll direct their poses to get that “perfect shot.” I typically believe a shoot will gain inspiration by looking up fashion poses as a guide for the shoot.

My biggest challenge as a photographer is building my confidence level. I’ve always known this is what I love doing, but I’ve been nervous about putting myself out there. I recently started getting over this fear. I realized I can go my whole life waiting to be “ready.” It comes down to self-realization.

Style and Current Projects

In three words, my photography style is Fierce, Vibrant, Natural.

For a recent shoot, I was inspired to do an edgy look while also using soft, airy fabrics. I thought, “How can I incorporate both in one shot?” I thrift-shopped for the wardrobe. It started slowly coming to me. An edgy, strong woman in her chic suit is stripping down at the beach. She is becoming more comfortable and light. I wanted to capture a soft feminine feel with a side of a classy and edginess.

My model, Carolina Sheeley, gave me both the looks I was going for. She started with the fierce black open suit up on the rocks. Then later, she wore an oversized tan coat. It was paired with a black cropped turtleneck and a bikini bottom. This created a more relaxed look. Lastly, she stripped down to a bralette. A soft sheer fabric flowed in the wind. This created the free feeling I was looking for.

I always have a project in the works, not to mention my Pinterest board filled with ideas. My next project is an ongoing series known as the Hispanic Heritage Series. It’s something I release every year around September just in time to rep my inner Latina.

My inspiration starts with various fashion trends. It could be modern or vintage. Even a particular item can spark inspiration for my next shoot. Ultimately the location is what really sets the scene. I try to see the area several times before coming up with some form of inspiration for my photography.

To hire me as a photographer, visit my personal website at www.gzelphotography.com. If you want to check out more of my work, you can find me easily on social media.

GS