Artist Highlight: Batool Barry
in “Journey of The Naked Florals.”
I am a textile designer. I am unique and trendy at the same time. I try to approach my textile as an art form more than anything. Let me show you the uniqueness of my print and how I market them.
Batool Barry
Can you tell why I called it ‘The journey of Naked Florals’. You can obviously see the florals in the print, but why naked? I remember watching Snow white running through the terrifying woods full of naked trees. Even though it was scary, I still developed a thing for them. They have no leaves, no colors but aesthetically they’re very beautiful. There is something that drags me towards them, especially when you see the naked trees during winter covered in pale snow. I used that as my inspiration and started designing.
What Inspires me?
Besides the pale naked trees, my other inspiration came from the miniature details in African aboriginals. I blended my love for florals, my childhood inspiration from Naked trees and African aboriginals to produce this print. It might sound like it took me a while to decide how to create the print on the left; but you don’t realize that you always carry these ideas and inspiration at the back of your mind and when the time comes, you just pull that box out and use it.
I remember watching Snow White running Through the terrifying woods full of naked trees Since then I develop a thing for them I use mechanical pencil to sketch because they are always sharp and not too dark. I go for the sketchbooks sheets that supports gouache and water color.
Batool Barry
The world runs on digitizing
I like to draw. I love to paint. It doesn’t mean I don’t use computers. The faster way to see the outcome of your product is by taking these elements to the computer and making different compositions digitally. You can change the size of the elements faster, the arrangement of the elements and the best part, the colors. And that’s what I did with the naked floral print.
Making it trend relevant
Making your print trend relevant is very important. And colors play a big role in trends. When the trends are forecasted for the seasons ahead, colors play a prominent role in it. So use the elements in your prints to help you stand out among all the prints produced by your competitors and use colors to stay relevant to the trend.
Selling is everything!
You made a beautiful print, Great! But how are you going to sell it? Finding the prodprint is the Selling uct for your key to success. When is you visualize your every print before creating it, thing visualize it on a prod- uct. Put down all of your product ideas. You created the lemon, now it’s the time to squeeze as much juice out of it as possible.
Drafts after drafts… After you have found inspirations, the mind starts exploding with ideas. It’s time to pick up the pencil and start sketching. When your sketchbook is full of elements, start arranging these elements together in different drafts. Colors play an important role in trends. We can benefits from it extensively with the help of today’s technology
Batool Barry
Lastly, know your costumer
Like I said earlier, knowing your product is important, but what is more important is knowing who is going to buy your product. Because at the end of the day it’s all about the costumer. Follow your costumer well, know what they like and dislike and what is trending among them, to successfully establish yourself as a design company/designer.
Follow Along with Batool online on instagram for more visual stories like this. @FueledbyStyle