By Cool Hunters Guide

The Rise of a New Generation In Street Wear!

T here is energy, alive and thriving, coursing through the veins of the Millennials and Gen Z Parisian consumer. A mixture of excitement, culture, and rebellion expressed in the dress code of the youth. Their resistance to traditional norms perfumes the air; their voice expressed through graffiti decorating the city. If we listen, we can hear their cries for injustices, revolution, and social reforms.

Much like their American counterparts, parisian youths are struggling to find their place in the world. Driven by the hope for a brighter future and endless possibilities, they have created their counterculture in streetwear fashion. With different guidelines but the same hype. They express their lifestyle in their style, mannerisms, and social interactions.

They created their counterculture within streetwear. With different guidelines but the same hype.

Cool Hunters Guide

The more hype your “fit’, the higher you move up in the ranks among your peers. It’s a culture created on the idea of appearance, where style gages the amount of respect given. Many becoming influencers of there own in their close-knit streetwear community. Tracksuits, fanny packs, retro brands, oversized silhouettes merge to create the uniform of the street; a contrast between new, old and what could be.

Heavily influenced by social media, western trends and luxury fashion; they thrive on the latest drops, frequent second-hand shops like Freepstar and Kilo (two must-sees for when you visit Paris)go to the wildest underground parties Paname has to offer. With large personalities and ambition, the rebellious and teen-spirited, Parisian youth are something to watch out for in the future.

Location: Paris, France